The latest Australian Community Trends Report from McCrindle analyses the social context in which the NFP sector is operating. The top motivation to give is because the donor knows and trusts the charity - this highlights the increasing importance of transparent reporting and providing information on outcomes achieved.
“Today’s emerging generations are global, social, visual and technological. They are the most connected, educated and sophisticated generations ever with influence beyond their years,” said the report. “It is essential that not-for-profit organisations understand these next generations and how to involve them.”