A very interesting opinion piece from Paul Ronalds, CEO of Save the Children regarding the rise of digital fundraising channels and the challenges this presents to the non digital natives making up the majority of the larger NFPs in Australia.
Digital channels still don’t provide the volume of regular givers that larger charities are seeking. But they also don’t come with some of the growing problems of traditional fundraising methods. Complaints about face-to-face fundraising are increasing. Local councils are placing more restrictions on where and when it can be conducted. Good locations are increasingly crowded, leading to more restrictions or higher prices from those who “own” the spaces. It’s a race to the bottom, reflected in rising donor acquisition costs and high donor attrition.